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Furniture Design Industrial Design Brand Design Experience Design
SUPERSTAR
Mobile Activation
EXPERIENCE DESIGN
A mobile street activation for the Adidas Superstar relaunch that reimagined a familiar NYC street ritual as a branded experience, blending food culture, movement, and footwear to reconnect the Superstar with the streets where culture lives.
SUPERSTAR
Mobile Activation
A mobile street activation for the Adidas Superstar relaunch that reimagined a familiar NYC street ritual as a branded experience, blending food culture, movement, and footwear to reconnect the Superstar with the streets where culture lives.
EXPERIENCE DESIGN
GOALS
Mobile street-level brand experience
Rooted in NYC culture and movement
Iconic product meets everyday ritual
Inspiration
JOEV.DESIGN
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