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Boundary Waters Trip Planning App
The product development process involves user research, market validation, ideation, prototyping, user testing, and design iteration, culminating in brand development.
User Reseach
"I don't know what I'm doing and what to trust."
It is hard to plan when you have to search for permits
Planning, packing and navigating to the launch site can be overwhelming.
Noticed how much they overpacked after they left.
Beginners are unsure what to purchase, what to rent, and from where.
"I wish there was one go-to place for permit reservations"
Ideation/Iteration
Ideation/Iteration
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